Silica
Henry Marsh is a British artist and fashion designer, practicing and studying at the London College of Fashion. As one of my closest friends, I often get the great chance of watching his work processes unfold and garments come to life. His capsule collection ‘Silica’ tells the story of a fictional tech company and portrays different uniforms designs for its workers.
Leading photography and production for the shoot of the look ‘CEO Uniform’ for Marsh’ fashion portfolio was a great chance to enrapture his vision and translate the collection’s visual narrative. The images were taken at the photography studios at Central Saint Martins, working with a combination of natural light and studio lighting.
Marsh says “This project presents a collection of new uniform’s created for a corporate worker in a tech company of the dystopian future, whose values centre around productivity, uniformity and loyalty, intended to reflect and highlight the toxicity of a large amount of the corporate workplace. Drawing on papal silhouettes, retro futurism and the ideals of corporate uniform, this CEO uniform is intended to contrast and solidify the hierarchal values of the modern, and futuristic, corporate workplace. Inspired by the banality historical associated with corporate uniforms, the motifs of vintage futurism and dystopian control of tech companies striving for optimum productivity translated through clothing. ”
Model: Anastasia Allen Design & Creative Direction: Henry Marsh Photography and Production: Sufyan Belhoche
“The values of this fictitious company are reflected in the collection through a rigid and restrictive fit and harsh branding that encourage posture, suspending the wearer in a state of conformity and restriction. The designs are intended to reflect the rigid professionalism and conformity of modern corporate wear, inspired by both vintage and modern technology and stretched beyond the wearability and custom’s associated with current corporate styles. Not conforming to any ideals of overtly masculine or feminine dress, the collection sees there being no discernible change between the dressing of masculine or feminine individuals, rather one collective, unified look. Discernible only by differentiations in colour rendered to illustrate hierarchy, with each increase in power the uniform darkens from white through grey and finishing in a dark charcoal, for the board of directors. This works in contrast with the individual uniform worn by the fictitious CEO, in a distinctly fluid, dynamic rendition of a traditional suit, realised in a deep crimson; This illustrates the divide between the leaders and the led of the world, a theme most noticeably seen within corporate spaces.”
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